Co-Author of sales coaching book Same Side Selling, Ian Altman, is on air this week with Charlie Venus in part 1 of a 2-part series. In this episode of Charlie's Corner, Ian dives into why insurance producers should think of the sales process as a puzzle instead of a zero-sum game. For more practical steps on how to sell without creating a winners and losers dynamic, listen to this week's episode. Don't forget to come back next week for part two of this episode.